Watch: Bella Hadid dazzles fans at Dubai’s Mall of the Emirates pop-up
Supermodel makes one-day appearance for her fragrance brand Orebella
DUBAI – Dubai’s Mall of the Emirates turned into a star-studded scene on Sunday as Bella Hadid made a special appearance to showcase her fragrance line, Orebella, at a one-day Ulta Beauty pop-up.
The American–Dutch–Palestinian supermodel drew huge crowds at the Fashion Dome, where fans eagerly gathered for a glimpse of the star and her clean fragrance collection.
The event kicked off at 3:30 PM, with Hadid joining a live on-stage interview with Priti Malik, giving insights into her brand’s journey and inspiration.
Excited fans captured the moment as she interacted with the audience, posed for photos, and shared details about her fragrance line that has taken the beauty world by storm.
Ulta Beauty collaboration
The Dubai pop-up marked another milestone for Ulta Beauty, the US-based retailer preparing to open its first UAE boutique at Mall of the Emirates in January 2026. Visitors experienced an exclusive preview of Orebella, which was awarded Ulta Beauty’s Conscious Brand of the Year 2024 for its ethical practices and sustainable packaging.
Hadid’s appearance highlighted the growing anticipation for Ulta Beauty’s regional debut, which promises a curated range of international makeup, skincare, and fragrance brands.
From Kuwait to Dubai
Before her Dubai stop, Hadid was in Kuwait for the launch of Ulta Beauty at The Avenues, where she celebrated Orebella’s Middle East debut alongside her father, Mohamed Hadid.
With new locations planned for Dubai Mall and Saudi Arabia in 2026, the beauty mogul’s Middle East tour continues to make waves across the region.